EP 93: All About The Root Brand with Founder Clayton Thomas

 Mimi:
Welcome to the Lyme 360 podcast for all things related to Lyme disease and other chronic illnesses. I'm Mimi MacClean, mom of five, founder of Lyme 360 and a fellow Lyme warrior. Tune in each week to hear from doctors, health, practitioners, and experts to learn about their treatments, struggles and triumphs, to help you on your healing journey. I'm here to heal with you. This week's podcast is brought to you by Air Oasis. As a Lyme warrior, I know how important it is to have clean air in the home. I've been using a room air purifier, but recently had to purchase an all-home unit to combat mold issues throughout our house. I did some research and found a great company called Air Oasis. Their air purifiers, help fight bacteria, viruses, and mold. So if you have not put in an air purifier into your home, go to lyme360.com/airoasis. They carry room units as well as entire home units. Hi, welcome back to the Lyme 360 podcast. This is your host Mimi McLean.

Mimi:
Today, I have on Clayton Thomas and he is the founder of The Root Brand. Root is a company founded on improving your understanding of how toxins and chemicals harm your health. Instead of the bandaid approach, Root addresses the underlying cause. They harness the power of nature to help you live of a healthier and happier life. Root is helping to create a sustainable lifestyle globally. It has the best products that I have been using for the past year or two that also I share with my family. So I'm excited to share with you Root. To get my detox for Lyme checklist, go to lyme360s.com/detoxchecklist. Clayton, thank you so much for coming on today. I'm so excited to talk to the founder of The Root Brand. You have so many great products that I've been using for the past year or so, I think it's been. So I just would love to just talk about, I know you've been in the industry for a long time in the healthcare industry, so can you talk a little bit about why you decided to start your own brand and what the need in the market was?

Clayton:
My reason for creating Root was actually born from making sure that I could support my wife. So it's the really unique blend of, like you mentioned, you can say health and my illness, healthcare background and her biotech, pharma, unique history and background. When your wife really comes out and says, "Okay, I need to create the solutions that I know need to be here now for myself, for the family, but then for greater humanity," you say yes. Then, you figure out how based on the philosophy that you both share, how you create a model that can take the same philosophy from a product perspective into business.

Clayton:
I had to create a construct that encompassed what's going on in humanity, because I think today there's so much conversation about change in a new normal and that we're not going back. Really, when you look at how business is conducted, that the largest market cap companies in the world are actually companies that just farm us for our behavior. They sell our data. They really don't provide us a lot of value, they just take what we create and spin it and sell it to people so those people can sell stuff back to us.

Mimi:
Correct. Yeah.

Clayton:
It didn't make sense, so instead of going the old approach, I looked at it and said, "Great, what if we just go to the people, because we have the products," and this is what's really important. If you have the goods, if you're the kid and you're making lemonade and it's a hot day, no one else around you has the lemonade, you know that you can set up shop and people are going to come give you money because they want lemonade. Well, if that is the case from a much larger perspective, you know you have the solutions because my wife, Christina, was made for this time. She knew that she needed to address multiple components, which is why we have the Trinity, and now we have Restore and Natural Barrier Support and Relive Greens and more to come that she's making sure that she's hitting every major area that we need that you can basically live on. If you're getting the outcomes that we're getting as a customer, you're going to continue to use them, but you're also going to tell your friends, or something unique is going to happen.

Clayton:
Because of how these products work in regenerating, the human body, you'll start to look different and your friends will ask you what you're doing. Then, you share what you're doing. You're creating value for the company. We wanted to put value back into those who created that value, but not just through direct sharing, really being able to allow people to understand that no matter what circumstance you're in or what circumstance you come from, you could be homeless on the street or you could be the CEO of one of the largest companies on the planet, every one of us has the ability to create value. I think from a humanity standpoint, we need to bring back a lot of that, of understanding that each of us is unique. Each of us is of great value, and in order to create value, you don't need to spend anything. It's not a matter of what you can put into something it's a matter of using your influence to create value, so you can create a free account.

Clayton:
You can share with your friends and if your friends like the products the same way that you do, they're going to share with their friends who share with their friends who share with their friends and that value started with that one person, so everybody can be rewarded for it. It's been really unique over the last two years to see how that plays out. We have an ex-security guard who was making 10 pounds an hour that through two relationships was connected to a billionaire who brought her friends because of her results. It's funny asking the $10 an hour security guard. It's like, "Do you ever think that before you would have influence over some of the most influential people in the Patriot Movement and in some of these influencer spaces because you're a security guard?" He's like, "I had no idea." It's like, but that's the beauty of sharing you. We don't understand each individually how vast and how massive our individual influence is. We created a business model to allow people to be rewarded for it. It's a long explanation, but-

Mimi:
Yep, and it's great. Then what I also, I think, is the most important thing is the product, and what [crosstalk 00:07:20]

Clayton:
In every aspect, there's nothing else that matters, right?

Mimi:
Right. If you don't have the right product, it won't go after the first sale. That is what's great about your product because I feel like you're launching, you're two years into it at the most perfect time, when people are going to need your product the most after all the issues that have been going on being getting the shot, or if it's getting COVID, or if it's being locked down and so this is the perfect time to bring your product to the people, to the masses, to help a lot of people that can't be helped by traditional medicine.

Clayton:
Not only do we have the products, but now we have the science to support it, because of over the last two years, we've been really fortunate because of our approach, but also relationships to have phenomenal researchers and doctors from all over the world that are collaborating with us and hitting on the points that you're talking about, the general public. You had those that were very aware of what was going on, we're not going to participate in any campaign. There was no mandate that was going to be provided that the large population around us was ever going to submit and go, "Yeah, I'll buy into this. It's okay. You can stab me." But those who chose to buy into the narrative are now beginning to realize whether it's through their own personal experience and the outcomes that they're receiving from that, it could be a little cardiac inflammation.

Clayton:
It could be autoimmune issues. It could be that, "Good luck ever having kids." It could be that, "Oh, some of my friends around me did the same thing that I did and they're dead." We're seeing a lot of that now that this is real. This isn't science fiction. It wasn't "Oh, well we're trying to play up an issue, and these things are bad," No, all of the data shows that this is legitimate. The original research that was done 16 years ago at Bristol Meyers Squibb on HIV, and these mechanisms of injecting different stuff into animals initially failed miserably. What's unique is Christina was a medical science liaison and on the research team that was analyzing that data, and they knew that this type of mechanism, this type of vaccine should never be used.

Mimi:
Is that the ferret study?

Clayton:
That was actually the beagles in some of the canine studies, because the important parts under, side note on this really quickly, the HIV studies were unique because HIV's a retrovirus and HIV is extremely intelligent, and retro viruses are hard to work with. You can't vaccinate for them. You can't create a vaccine for a retrovirus because they're so intelligent they mutate so well; same thing with SARS and coronaviruses. But if you were to combine a SARS and coronavirus along with a little HIV, you've done something to create a really interesting super bug. That's what we've been playing with, because you have something that is so well designed that you actually can't create a vaccine for it because it will figure out how to get around whatever you're doing. There could be implications that maybe they were designed to work together to be really, really bad, who knows? The outcomes show that's probably the case because we know now based on all the scientific data, those that have been sick and have been shot are not having a good time.

Clayton:
That's been going on all around the world and some of our collaborating physicians, and we've done this through a collaboration with the International Science Nutrition Society, because Root isn't able to come out and say, "We have this data. We've done these things," because it looks like we're making claims about treating issues [crosstalk 00:11:17] So we had to create a collaboration with a third-party research society. One of our docs, Dr. Norbert Ketskés, who's an MD in Hungary that just so happens to be the doc for the entire Hungarian Olympic Committee, kind of a big deal. He's really good at what he does. He's had loads of clients in their 30s and 40s and others that were healthy, healthy athletes, healthy and active that got sick, that then got double jabbed because they were told, "You need to do this," that then started to have issues. What's important to understand is that if you've been sick and the long COVID issues happen to be the same as those that have been stuck a couple times, so you don't know everything.

Mimi:
It's lyme too. I find the chronic lyme is very similar to the chronic-

Clayton:
Almost like they could all be coordinated.

Mimi:
Mm-hmm (affirmative). It's weird. That's what I saw. I started seeing all those symptoms, I was like, "Wait a second. It's sounding a lot like what I have."

Clayton:
I know these things, and this is not something that we want to be dealing with over the long term. What Dr. Ketskés found in treating his patients, so he was looking at proBNP, and proBNP is the primary blood marker for cardiac inflammation. So you hear a lot of the problems that people are having with myocarditis, or in inflamed heart and the cytokine storms. Then, you look at C-reactive protein, which is your systemic inflammation markers, but one of the other areas to look at it's insanely important in this environment and the Mayo Clinic has actually been putting this out over the last couple of years that fatty liver, non-alcoholic fatty liver issues affect at least 30% of the population regardless of age, and that's all due to toxicity, right?

Mimi:
Yeah.

Clayton:
Because liver being your filter, if it's loaded with stuff, it can't manage it's going to create fat in there to store things, so you get a fatty liver. What Dr. Ketskés had found is that his clients or patients that had been jabbed, had been sick were seeing two to three times the high end of normal for proBNP, C-reactive protein levels off the chart, AST and ALT, which are the blood markers for liver enzyme function also super elevated. So we put them on a combination of the Trinity and the dosage, and he's got that on the International Science Nutrition Society for what the protocols were, but using Clean Slate Zero-N and Restore, and in 30 days, these people had no more issues. C-reactive protein was almost nil, liver enzyme function was ideal, cardiac inflammation markers, normal, no more symptoms.

Mimi:
So what were the three you said? You said it was the Clean Slate and Restore?

Clayton:
Restore and Zero-N.

Mimi:
Oh Zero-N, too. Okay.

Clayton:
It's the important part of understanding if we get a glimpse into how Christina functions, because she's not like us. She literally is a savant. She was given that title when she was an adjunct professor in oncology at John's Hopkins, that they ran her through a bunch of tests and they're like, "You're actually a savant. We've never that anyone like you." She's like Rain Man, but she's social.

Mimi:
Right. Right. Right.

Clayton:
She is that smart, and she knows because of what she was made to do, how to hit on every major component for upgrading this entire operating system. So you've got Clean Slate that is designed to remove the bad stuff, the heavy metals, the environmental toxins, the glyphosate, the graphene. We have some amazing videos of removing graphene.

Mimi:
Oh really? Oh, I was going to say, [crosstalk 00:15:10] do that. Wow.

Clayton:
It's on the YouTube channel. What was interesting with the natural path in London who extracted the graphene, it wasn't from a vaccine, it was from 10-year-old tetracycline pills. What's that tell you?

Mimi:
Mm.

Clayton:
You go, "Wait, what?"

Mimi:
There's graphene in cereal they're showing. Have you seen those videos [crosstalk 00:15:30] in cereal or whatever? I don't even know if it's true, but one of those-

Clayton:
It's funny, you go, "Oh, when they're putting in supplements and they say there's iron in it, people are like, 'Oh, okay. Maybe it's, elemental iron, so it's good for you.'" No, there's iron shavings in it. It's like, "This is magnetic. Why is that?" But when you really start to dive into the campaign, when you look at that, because what you begin to understand is that this isn't something that's happened over the last two years. This has been something that's going on for multiple generations to put us into a position where our bodies are susceptible to influence, because we're being reprogrammed negatively. We're doing our part to reprogram people positively by removing what's causing the problem, removing those viral fragments, removing the graphene and the heavy metals. And it's the graphene and the heavy metals that are the key. To hear people talk about 5g being the problem, 5g is not the problem. The problem is you're the antenna.

Mimi:
Mm-hmm (affirmative). You got to get the graphene out.

Clayton:
You have to remove the graphene. You have to remove the mercury, the lead, the aluminum, the arsenic, the cadmium, the gadolinium, all of these other environmental toxins, you have to go back to thinking really simply, because everything is simple when you get down to it, even quantum physics. But if you remember when we were younger and you had a TV or your house, if you were with your parents, your television had an antenna on it, rabbit ears. Your house had an antenna. They're made of aluminum, the same aluminum that they're taking and injecting into you, or that you're getting in the air and the water and you're exposed to. So what is that doing? Well, the mercury, the lead, the aluminum are all neurotoxins. So they're going here, they're getting into your central nervous system and well, they're forming antennas. The fluoride that's been in our water supply and in your toothpaste and different stuff has calcified your pineal gland, which is the light center of the brain, which is our primary natural antenna for receiving light-

Mimi:
Windows, third eye.

Clayton:
So they knew how to shut that one off, and then they load us with a bunch of metals that then act as antennas for the wrong frequencies. So for the people that are worried about EMFs and 5g and 4g and 3g and radar or whatever you want, if you remember growing up, if you took the antenna off the television, the television wouldn't work because it no longer had the antenna to receive the frequencies. If you remove the negative antennas and you decalcify your primary one, the negative frequencies won't work because you don't have the antenna for those, and you get reconnected to your source, which means you start to open up again. You start to function.

Mimi:
You're removing the antenna.

Clayton:
It's removing the negative antennas. It's removing all of these issues that are the foundation for us being sick, but what she knew how to do or figured out how to do that no one else has ever worked with this amazing crystal, clinoctolyte, and I've worked with this stuff for 17 years now. She's done things that no one's ever done before, and to simplify it, she figured out how will do unleash the natural bioavailable silica that makes this crystal so special that the science has shown makes this crystal so special. Why is bioavailable silica important? It's this, if you remember, there's a microchip problem, the human body is made up of three primary things, water being one of them, silica is another. Bioavailable silica is the key building block for our regeneration. We don't get enough of it. It's been kept from us.

Clayton:
So as you start to remove the bad stuff, and as this amazing crystal then grabs onto the bad stuff and starts to deliver the good stuff, the delivery of the trace minerals that are added, the delivery of the bioavailable silica, the body can go into regeneration mode. So when you do that, and then you add in Restore for what it's doing to help regenerate the gut and kill off the mold and the fungus and a lot of the bad stuff that doesn't need to be there to help create balance. Then, you take Zero-N for what it does for helping or gut health as well, but enabling a massive boost in production of dopamine and serotonin, this is what's crucial, because a lot of science, new articles are coming out about the importance of melatonin. So you hear the advertisements for, "Oh, take melatonin supplements."

Clayton:
Well, no, you don't need to do that. What you need to do it was de-calcify your pineal gland, boost your dopamine and serotonin, the serotonin converts to melatonin through your pineal gland. You don't need supplements for it, you just need to work properly. That's what she knew how to do, is create this holistic approach to addressing every key component that we need, so it doesn't matter if you're a lymee, and I think what's really important, like your history. She had lyme when she was 19, she lost her memory. She was debilitated for two years, and then she had a brain tumor and a spinal tumor, multiple kinds of skin cancer, lost a couple kids to cancer. Our 17-year-old had cancer when he was two. Our 16-year-old was dosed with a bunch of radiation because she found out she had her spinal tumor, which they treated and they didn't know she was pregnant, so she's had a fun little journey.

Mimi:
I don't know if it was fun.

Clayton:
Well, you look back on-

Mimi:
She's a strong woman.

Clayton:
It was an opportunity to learn. I will tell you this, there is no man on this planet that could have gone through what she has endured, because any guy would've died a long time ago, or we just would've quit. When you look at her experience, you go, "Okay, you've had all of this experience with your own health and with your family's health, and you've got a master's in science, a PhD, PsyD and EdD, and you've done all this work in biotech and pharma. You've been in China and you were working with the Chinese government and setting up hospitals, so you're connected to everything that goes on over there.

Clayton:
You know what they do in Wuhan. You've been invited to go to Wuhan or Costa Rica to work on retrovirus is because of what was coming," she was told five years ago what was coming," and she was asked to go work on retrovirus is to combat it now. She said, "No, I'm not going to leave my kids for nine months in order to do this, but I'll go back to Harvard and get into their nanotechnology and bioscience engineering program, because if pharma and biotech in the system are using these mechanisms to weaponize an approach to control us, can we use the same steps and the same mechanisms and amplify nature to do good?"

Mimi:
Mm-hmm (affirmative), and that's what this is.

Clayton:
That's what we're here for, and that's what makes it fun. That's what makes show-and-tell so amazing, because when you get something like this in your hands, it's hard not to share, and it's not about anything other than just being a good human. If you find something you like, you tell your friends. We were taught that in kindergarten.

Mimi:
Or to help people who are suffering right now, they don't know where to go, and they don't know how to, or even prevent themselves at this point.

Clayton:
Yeah.

Mimi:
Like I say to people, a lot of us had to do what we didn't want to do, but now start to try to heal your body. That's what this is. It's allowing your own body to heal itself.

Clayton:
That is it, is it's just giving your body all of the tools it needs to start doing what we're made to do.

Mimi:
Mm-hmm (affirmative).

Clayton:
If you understand that we are light, and science has proven this now you get deep enough into microscopic analysis of our cells, you go, "Oh, we are light." It's like, "Oh. So that means all of the imagery of Christ made sense, because everything that you see of him is light, and he was either made in our image or we were made in his so scientifically, it's always been factual." If that's the case, well, light is infinite, because the sun isn't close to us yet, we get to receive light every day. We know that if you send a starburst out, it can go light years and eventually you're going to see it.

Clayton:
So then it begins the point of understanding, "Okay, if we're light, how do you suppress light?" Well, you cover it up, and that's been what we've been dealing with, is we've been suppressed. We've been covered up. We've been loaded with metals and toxins and pollutants and chemicals, and all these different things that will hinder our brightness. But as you start to remove the shroud, or you can think of it like artwork, I have Christina's artwork all around me, and yes, she painted all of those too.

Mimi:
Unbelievable. She's so talented.

Clayton:
Is amazing, it's my favorite subject. But if you think of it like finding a masterpiece in an attic and you have this patina that's been built over this amazing masterpiece, you can't just pressure wash it off, because you'll destroy the work. You have to go slowly, just layer by layer by layer and you start to see the magnific sense of this masterpiece underneath, that's us. It's not something that you can do quickly. You can't shock the system too heavily. It's like when you are dealing with your initial diagnosis, and you were getting into, "Okay, what if we just try to kill off everything that's here and we just go real quick?" No, because it'll kill you.

Clayton:
You can't handle it. [crosstalk 00:25:28] there's something that just has to be layer by layer by layer by layer, and depending upon where you came from, what your circumstances are, that process is going to vary for everyone, because we're all unique. But if you do that, you put the body into the position where it goes, "Oh yeah, I know what to do now. Now, you're giving me the tools. Now let's start doing this a little bit better than we have before," and that's really the position that we're in. It's been absolutely amazing of watching the community now of over 50,000 customers and watching, watching people from babies, newborn babies, up to babies in their 90s all get younger, healthier, start to change. The things that ail them start to go away. They're like, "I didn't know I could feel this good." I'm like, "This is what we're made for," right?

Mimi:
Mm-hmm (affirmative). Talk to me about the dosages. So for Clean Slate, what would you take if you're not doing it as a preventive, but you were doing it because you were struggling with something?

Clayton:
I think the one thing that we've learned in most instances and then Dr. Ketskés has found this with his work is, he had his clients start with five drops in the morning and five drops in the afternoon, but he was watching them pretty closely. We recommend everybody now start with one drop in the morning, one drop at night, and then titrate up. The recommended dosage is 10 drops in the morning, 10 drops at night. I would say the majority of our population isn't even close to that yet. They're three to five drops, just because of the time it takes. This Clean Slate is so powerful in what it does and how the body puts it to work, because she's created quantum-ceuticals, so you have to understand there's the physical component of what the product is, but then you have the energetic and spiritual component of what's in it, and how it's programmed also have crystals and water so the polarization process that we use, the intention that she puts in it all has a massive amplification effect on what that product can do.

Clayton:
So even one drop is having a profound impact on people, but you can slowly titrate up and you'll find an area that your body is comfortable with. There are some instances, if someone's in a real battle that you'd want to use five or 10, or maybe even 15 drops a couple times a day to give your body the support in dealing with it. From a lyme standpoint, I'm not going to give someone treatment advice, so I'll say if I was dealing with that personally, your body's already in crisis, because it's trying to fight back against an internal invader that's creating chaos. The more support you can give it, the better response you're going to have. So in that instance, I might use 10 or 15 drops a couple of times a day to give my body the tools it needs, but at the same time, and this is where the combination of products is so important, one of the most important things you can do to support your immune system, to support recovery, to support the function that your body needs to go through, this is neuro transmission.

Clayton:
We had one of the phenomenal docs we work with in Germany just give a review a couple days ago for his community, because I think he's put 500 or 1,000 of his patients on the products and he's getting just amazing outcomes, but Zero-N is the one that it has so many applications. You'll sleep better. You'll be perform better athletically, but when it comes to your immune system, melatonin is crucial. Like I said, melatonin is produced in your pineal gland, but dopamine and serotonin have so much impact on every aspect of the body, if you want to get rid of the brain fog, okay, a little Clean Slate, a lot of dopamine and serotonin. If you're stressed, cortisol actually shuts off dopamine and serotonin production. So it's this vicious cycle, of, "Oh, I'm depressed. I don't feel good," but the same process that makes you feel sick is the same process that doesn't allow you to overcome it. That's why exercise and the little chocolate, and some things will give you that little dopamine boost, but being able to completely control that process and say, "Okay, I need more, or I want more endogenous being the key word, naturally dopamine and serotonin, because I need to get a bunch of stuff done," it's in your hands, and it is amazing.

Mimi:
It is, and I was going to say to you, a couple of my kids have ADD and I've had them out of medication and they always complained how it didn't make them feel medication. So I said, "Try this." I gave them that and they gave up their medication. They said, "Oh my God, this makes me feel so much better. I don't have the anxiety and my part's not shaking, and I can actually focus even better than the prescription stuff."

Clayton:
As a parent, being able to hear that from your kids saying, "I don't need drugs," because Adderall and Vyvance are amphetamines. So you go, "Okay, well we're off that kick," and you start putting them in a position where they can control this process. You hear them go, "Yeah, I'm focused better. I'm doing better in school. I'm feeling better." If that was all that we got, and say, "Okay, we can have our kids functioning better and feeling better."

Mimi:
It's a win.

Clayton:
We're doing pretty good.

Mimi:
Yeah.

Clayton:
When you start to play with your biochemistry in a positive way, it's the hard part to try to teach people because we've been taught about the wellness space, and the term wellness I despise, because wellness is just a little bit above poor. There's a lot of room between wellness and greatness, and when you start to fill that gap, you go, "Yeah. I was well, but let's see what I can really do." People watch the movie Limitless, "I would love to be able to feel and function that way without the death part that came from the drug."

Mimi:
That's like Zero-N then right there.

Clayton:
And that is it. I've got CEOs, we've got world record holding athletes that are going, "Oh, is this stuff legal?" It has been substance approval on it because we had other athletes like you that came to us and said, "Is this addictive? Is this illegal? I've never taken anything that helps me perform this well," there you go. One of our really, really good friends, he has his son that's playing college basketball. So for the first time, last night, he took three Zero-N before the game, because he'd been taking one or two. I'm like, "No, go big." He wrote his dad a message. He's like, "I played over 30 minutes last night and I didn't fatigue. I wasn't tired. This is crazy."

Mimi:
What's the latest you can take that without affecting your sleep.

Clayton:
Well, here's the funny part. So I gave everyone a challenge a couple of weeks ago and I gave his dad the same challenge, "Just take a capsule before bed. Some people were like, "Hold on. Wait, what? The same product that helps you be alert and focused during the day, you'd want to take before you go to bed?" I'm like, "Yeah, because it's endogenous." You're not taking stimulants. You're not taking amphetamines like Adderall or Vyvance, that's the last thing you would do. You're not going to take an Adderall and go, "Okay, I'm ready to go to bed. I'm popping an Addie."

Mimi:
There's no caffeine or anything in it that would keep you up?

Clayton:
Ah, not that keeps you up, so this is the fun part. When you look at the label for Zero-N, it has anhydrous caffeine in it, which is a derivative of the coffee leaf. It's a different version. It's actually a dopamine agonist and a dopamine buffer and acts as a catalyst in the chemical reaction to allow the body to create dopamine and serotonin, but doing it endogenously. So basically feeding your gut the ability to produce these, it's controlled by your intention. This is what screws with people, because you start feeling so good that your brain goes, "I can get more work done." So, and if that's what you think, if that's what you're thinking about, the rest of your system is going to go, "I'm ready to go. Let's go." So I've had people, and the first time I took two when we were testing this, my buddy told me, he's like, "Look, take two, but don't do it late in the afternoon."

Clayton:
He said, "Because the first time you do it, you won't understand." I took two at noon on a Saturday. I cleaned my entire office, got all my bookkeeping done, was writing on all of our windows, business planned out a whole bunch of strategies. I vacuumed the entire office, cleaned the windows. At 2:00 in the morning I was looking outside, I'm like, "Oh, it's dark out." I looked at my phone and I'm like, "Oh it's 2:00 AM." I'm like, "I'm going to go to bed," and went home crashed. But then, when understanding the mechanisms that we're playing with, and I tested this first myself, took one before I went to bed. You focus with your intention of like, "Okay, it's time to go to sleep. I'm ready to go out."

Clayton:
You will go out in minutes and you're in a coma. If you're taking Clean Slate and you're de-calcifying your pineal gland, you have the serotonin converting into melatonin so you go to sleep. What's interesting is extra serotonin, which you can produce because you have the ability to, extra serotonin converts into DMT. This is proven. So the DMT allows you to dream. It's amazing. So it's counterintuitive to what everything else in the market shows. If you have a company that's producing one product during the day, they produce a different one at night to say, "Oh, well, if you need focus during the day, use this one. If you want to go to sleep, use all these different chemicals." Like, "No, actually if you allow the body to do it, you only need one."

Mimi:
That's great. So this has been amazing. So if anybody is interested, I have the link below, which will have my link to it as well. As Clayton said in the beginning, it's a direct marketing company. So if you decide to like the product, you can also make it into a business as well for yourself, which I have done with Beauty Counter eight years ago. Just to speak for two seconds about this, for people who don't know my background is actually finance entrepreneurship. I've started companies as well. I never would've thought ever doing direct marketing, but I found a product I liked. I actually invested in this company, friends and family around, and that's when I thought, "Hey, this would be interesting. Let me try. I've never done a direct marketing company before."

Mimi:
A light bulb moment went off from me, especially as a woman, if you're at home with your kids and you don't have the capital to put into a company or the time, as we all know the chance of a company surviving is so little past seven years. Even if it does survive, and you probably know this with your company, you're always growing and investing in the inventory because as you grow and get bigger, that's more inventory. So therefore, it takes a long time before you see any capital, even if you are super successful.

Clayton:
Yep.

Mimi:
So that's when I was like, "Wait, direct selling has gotten the worst rap, but yet, it's one of the best thing." I know why it's gotten a bad rap because a long time ago, they used to make you buy the product and you would fill your whole garage up with junk and you'd have to go knocking door-to-door. Now, it's just like being affiliates. It's pretend you're being an influencer, you are. You're not pretending, you are an influencer for your people, but you might not have an Instagram page or maybe you do. But think about all these Instagramers out there, they're getting a cut of whatever. In a sense, they're doing direct marketing. That's what our world has come to.

Clayton:
There's two different definitions. One big thing that I've even had to break apart so I can have conversations with some of my other colleagues that are in, you can say, the direct sales industry. You have the term network marketing and you have the term multi-level marketing, and MLMs claim to be the source of network marketing, which is not true, because MLM, multi-level marketing the pyramid schemes and stuff that people talk about, is one application of network marketing. Network marketing is how business gets done, period. It doesn't matter what type of business you're doing, it's all about networking, because you hear the adage, your net worth-

Mimi:
Is your network-

Clayton:
... is equivalent to your network, because the people that you associate with, but also your associates, the people that you're around, their associations and who they have in their network are all things and all relationships that can benefit you. If you have good relationships, if you ask, right?

Mimi:
Mm-hmm (affirmative).

Clayton:
So if all business is network marketing, but you don't want to do it in a bad manner like multi-level marketing, you can take the concept of what that industry started with, not what it has become, but the simplest concept of what it came from, which was if a consumer likes a product and they share they're creating value, they should be rewarded. As that sharing goes on, that individual created value, they should be rewarded for that structure. If you take that concept, but then you take into account what you talked about of social influence, that now we're all connected. We used to be six degrees from Kevin Bacon, now we're six degrees from 6 billion people because of social media, because of LinkedIn, Facebook, Instagram, Twitter, Google, YouTube, all of the socials, which have done a phenomenal job of aggregating all of our information, and through algorithms, taking all of that and repackaging it and reselling it; whether it's for advertising revenue or if it's for different content, but it's understanding if we're all connected, then we are the ones in control.

Clayton:
We are all of influence, but we are not all influential at the same level, some people have more influence than others. But if we're all connected, if you're an early adopter, you can look at it from an investor standpoint and say, "Hey, I'd want to get involved in this. I'd put some money in this and I'd watch it run." But if you look at it as a franchisee basis, what we're basically doing is giving everyone a free franchise. It's like, "Look, I don't want your money. I want your heart. But the only way that we're going to have your heart involved is if this stuff works," and when you see that you see an opportunity and "Oh, if I share with my friends, I get rewarded, and if my have similar experiences to what I'm having, it's not being pushy."

Mimi:
You're sharing knowledge is what I used to say. It's like, at least I'm not going to try to tell somebody about something that I don't believe in, or I don't think it's going to help them, because what does that serve? It doesn't serve them. No money is worth that to me. So you want to be able to share something, like if you see someone's house burning down, you're going to go knock on the door and be like, "Hey, I just want to make sure you're out."

Clayton:
Yep.

Mimi:
Same thing. It's like, "Hey, I see you're struggling. This could help you." Then, another thing I always use as a compare network marketing to, it's like what we know is real estate brokers-

Clayton:
Yes.

Mimi:
... because real estate brokers don't get paid unless they sell a house and their business completely based on networking and who and different people. Guess what? Their pyramid, if you want to call for a lack of a better word, is the owner of the real estate company that they work for. They're getting a piece of it. Everyone's getting a piece of it, and even if another real estate broker refers to another, they're getting a piece of it. So everyone's getting a piece and no one thinks of that as-

Clayton:
It's the networking component. It's the disconnect, because you hear the MLM people saying, "All business is multi-level marketing." Like, No, no, no know all business is network marketing. It is not multi-level marketing, but it is network marketing because that's how business gets done. If you like a car, I bought a Ford Bronco and some of my friends are like, "Oh my God, I love that car. It's amazing." I'm like, "Yeah, I got it. Got it for my wife, because she wanted an alternative to a Jeep and I get to drive it and she loves it." "They're like, "Where'd you get?" I was like, "I got it from this guy, go see this guy. They'll get you taken care of." So I'm making a referral. I'm helping the sales guy, because I'm giving him a referral because I'm creating this value. In some instances, if you have a relationship, the sales guy will give of me a cookie.

Clayton:
He'll be like, "Hey, I'll give you a couple hundred bucks because you made me a couple grand or, "Hey, I'll give you some stuff." It's all about networking, but it's also important that each of us understands the real value that we each individually are capable of creating. This is where the concept of what I based Root upon is something that over time, I want to force companies to do, because we will get to the point in society if we do this right, that we all begin to understand our real value, and we won't participate with companies that reciprocate. That's some of the really good parts of the multi-level marketing aspect, but the true networking components of looking at something and going, "Look, if you're not going to value what I bring to you, I'm not going to give you my patronage, and I'm definitely not going to share the value created from my friends to come give you money as well."

Mimi:
That's why I think a lot of these companies, you see the affiliate. Go to any brand that you like and you scroll to the bottom, most of them at this point have an affiliate link on the bottom-

Clayton:
Yep.

Mimi:
... and it's tied to link share, or some of these other companies that are giving a percentage, it might be 3%, it might be 30%. You don't know until you sign up, but most companies are headed in this direction and you probably didn't even realize it, because if you're not an influencer or you're not in the business realm, you don't realize that that's what most of these companies are doing now in order to grow. It's cheaper than paying a PR person or paying for marketing.

Clayton:
Exactly, because you have the people that like your brand and that are going to represent you. It goes to one key point of psychology. If you're not in the right mindset or you're not in the right position, you're not going to understand your value because people will look at that, and I go, "Oh, that's for influencers." I'm like, "No, you are the influencer. You're it."

Mimi:
You're your own CEO. Like you said, you start your own franchise, your own business. You're in business as soon as you sign up.

Clayton:
Jay-Z said it the best a few years ago. He said, "I'm not a businessman. I am a business man," and that each of us has the ability to create massive amounts of value. If you pay attention and you understand your value, you are willing to accept to be awarded or rewarded for the value that you create, and that's really the basis of the concept of putting people in position where one, in our instance, they have the ability to get products that will change their life. But through that process, they begin to realize, "Oh, as a wise man once said, 'I'm kind of a big deal. People know me.'" Through that, if you share with your friends, you get rewarded for it.

Clayton:
The worst case scenario, if you do that, you share with a couple friends and you get points and maybe you get a discount on what you're purchasing, or maybe you generate enough points to where you just don't have to pay for the products that you love anymore, and you get them for free. That's great. But if that same process happens with the people you've with and you begin to get even more rewards than the products you need on a monthly basis and you can use that to pay for a dinner out with your spouse or spend some stuff on kids or make a car payment or a house payment or grocery payment, credit card payment, what have you, so be it, because it's the reciprocity that a company recognizes the value of the people that are help making them successful and profitable, so its building that synergy.

Mimi:
Yeah. That's great. Clay, thank you so much for your time. I really appreciate it. I love your products. My family loves your products. So that's why we're on today, because I definitely want to share the goodness that you have brought into the world, so thank you so much.

Clayton:
Thanks for having me.

Mimi:
Each week, I will bring you different voices from the wellness community so that they can share how they help their clients heal. You will come away with tips and strategies to help you get your life back. Thank you so much for coming on, and I'm so happy you are here. Subscribe now and tune in next week if you want to learn how I detox and you want to check out my detox for lyme checklist, go to lyme360.com/detoxchecklist. You can also join our community at Lyme 360 Warriors on Facebook and let's heal together. Thank you.