Mimi:
Welcome to the Heal Podcast for all things related to Lyme disease and other chronic illnesses. I'm Mimi MacLean, mum of five, founder of Lyme 360 and a Lyme warrior. Tune in each week to hear from doctors, health, practitioners, and experts, to hear about their treatments, struggles and triumphs to help you on your healing journey. I'm here to heal with you.

Mimi:
Before we get started with the podcast, I wanted to talk to you about what is in your personal care products and cosmetics. What you put on your skin, which is your largest organ, is just as important as what you consume. Your body immediately absorbs what is on the skin. But did you know that there is limited regulation in the personal care industry and the last law that was passed was 1938? So the chemicals and ingredients in your products have not been tested for human safety. So for those of you struggling with your health, it is super important to use clean products. Eight years ago, I started using Beautycounter for my cosmetics and personal care products. They are the leaders in clean, safer products that work. Beautycounter has done the research and taken the guesswork out of what is safe. Go to lyme360.com/beautycounter to learn more. Reach out to me at mimi@lyme360.com if you want to learn more or find out what my favorite products are.

Mimi:
Welcome back to the Heal Podcast. This is your host, Mimi MacLean. And today we have Jody Levi and she is a Lyme warrior, artist, serial entrepreneur, including the watermelon water. And recently co-founder of the Milk Cleanse. After struggling with Lyme for 18 years, she decided to CEO her own health. After trying everything under the sun, she finally found something that made her well. At the advice of her friend, she completed a one-week milk cleanse. Jody felt the best she had ever had, and hasn't looked back. She promised herself that if she got better, she would do anything to make sure she would help others overcome Lyme as well. So she went on to start a company called the Milk Cleanse.

Mimi:
To get my detox for Lyme checklists, go to lyme360.com/detoxchecklist.

Mimi:
Jody, thank you so much for coming on today. I'm so excited to talk about your new baby, the Milk Cleanse, and how you came about starting the Milk Cleanse. So will you just tell me a little bit about your Lyme journey now that you've been a Lyme warrior and can speak to that cause it's been a long time that you've had Lyme?

Jody:
Yes. It has been a lot of times that I've had it, I just didn't know. Mimi, thank you for having me. It's an honor to have this conversation with you. It's funny because it's always tricky to talk about my experience with Lyme because I spent 18 years undiagnosed and then four years trying to figure out what to do about it all. And that journey has been one of the most remarkable of my life. It's brought me to the most incredible people and experiments and sciences and all of the things. So it's been a real blessing for me. But it was actually incredibly hard with most people that experience that know. So I left Michigan when I was 17, 18 years old and I went to upstate New York to go to art school. I had never had any tick awareness because in Michigan ticks weren't really a thing then.

Jody:
And I went to Skidmore College for my first couple of years of school. And it was this amazing, beautiful campus with these backwoods behind it. And I was a nature girl from Michigan. All I wanted to do was go in the woods and around the woods. And if you could imagine now, not having any awareness about ticks or tick-borne illnesses. So I'm sure I was bitten a thousand different directions. And that summer I came back to Michigan and I was hospitalized and nobody could figure out what was wrong. And for the following 17 years where I was absolutely thriving and living this amazing adventure, I was kind of chasing imbalances in my body. And every doctor that I would go to would be like, "You are the epitome of health." And I'd be like, "Okay. Great news." And I'd kind of walk out and be like, "Something is not right. And I can't put my finger on it and I don't know what it is."

Jody:
But I'm looking at all these other people out there and they feel they're happy and they feel life is easy and that wasn't really my experience. So years and years and years later, almost two decades later, I really got into the world of invisible illnesses and people that have been suffering from not understanding what's a little off or really off in their bodies. I'm a founder and a CEO of my companies. And I was like, "I'm going to CEO my own health." Forget all these doctors, forget all these people telling me that I'm the epitome of health, forget my closest humans that are telling me I'm too busy or I'm too stressed or I should stop starting companies, stop dancing until sunrise. And I'm going to figure this out. I'm going to map my body and I'm going to send parts and pieces of me across the planet and I'm going to figure it out. And I did. And I figured out that I had exposure to toxic mold and mycotoxins throughout my body and I had 14 different types of tick-borne illnesses.

Mimi:
That's amazing. Let's go back there. What were your first symptoms that hospitalized you?

Jody:
I was first-year college, just tired and didn't feel good. And it just wasn't myself and it kind of started there. And they were like, "You have mono," right? Which is sort of a norm... We recognize that as now a precursor to Lyme. And my liver was a little funky and I was changing colors and I'm like, "Oh my God, I'm yellow," right?

Mimi:
And what did they do? They just give you medicine and antibiotics or what-

Jody:
I don't really remember because I was like... I just remember having this conversation with my dad where he was like, "Jody, you're just tired. You came home at 6:00 AM." Because I love music. And so I was downtown Detroit, the heat of the Detroit techno era. And I was not drinking. I was drinking my electrolytes and eating my healthy food because that's what made me get imbalanced. And finally, I don't know. I just remember spending a couple nights in the hospital and they couldn't really figure it out. And then, I was like, "Okay. I have a mono." I don't know. I was stressed or there were stories that were put in my brain.

Mimi:
So the next 18 years you did enough just to get by? You managed your food, you didn't drink like you said, you just kind of just bare minimum.

Jody:
Yeah. It wasn't even minimum. So it felt a lot. So my sister is this incredible fitness instructor and a nutritionist. So years and years ago we were in our early twenties. We stopped eating gluten, we stopped eating all sugar. We got really conscientious about the clean food movement. And I was just very particular about food, really, what went in my system and on our skin, which growing up in the suburbs of Detroit was very far out for the community that we grew up in.

Mimi:
And that was also, what'd you say? 15 years ago or whatever? I mean, that back then that's-

Jody:
It was a little longer than that.

Mimi:
But I mean, today it's common, right? You take it back 10 years ago it wasn't common to be known to be putting clean stuff on your skin and people weren't just as aware.

Jody:
Correct. No, it was like 20 plus years ago. And so we were sort of early biohacking. It was before Bulletproof and before all these kind of brands popped up with options that help us make it a little bit more easy, we were eating whole foods, we were eating all organic, which was very tough at the time. I tried to be a vegan for a minute. That was a disaster. So it was a lot of experimental stuff. And then things really came full circle. So back then I got really into Ayurveda. And for anybody that doesn't know, Ayurveda is the ancient science of life that comes from the Indian Vedic tradition. Yoga is a part of the Ayurvedic system. And in the Ayurvedic system, it's based on every human being has an innate constitution.

Jody:
And then everything in our life is a balancing of that constitution of what's in balance and out of balance, which is kind of awesome now that I am involved in products that kind of come from this ancient wisdom. But when I was my early twenties, I started to learn about Ayurveda. I started to work with an Ayurvedic practitioner. And it was one of those things, you know those things in life where you start to learn about it and you can't consume it fast enough, you just want to go deeper. That was one of those things. I was just like, "I need to know what comes next. I need to understand how the pieces come together." And that was a big part of the nutritional side of my balancing. But that's what I was doing to kind of keep myself as elevated as I could.

Mimi:
Right. And so you did... I know we talked about this earlier. You were fortunate to be able to do lots of different treatments around the world, trying different things that costs a lot of money and you'd have to travel and whatnot. But you found one thing which led you to starting the Milk Cleanse that really you felt was a big impact in your house. So can you talk about that experience?

Jody:
Yeah, for sure. So when I finally decided that I was going to figure out what was going on and get myself better, right? Because one didn't exist without the other. I meticulously started mapping all of the things I was doing from supplementation to protocols. And I would fly around the world and try all of these things. Some were Western, some were Eastern, and some were Shamanic, some were super experimental medical. But the thing that I made sure that I did was do one thing at a time with a lot of space between it. And after three and a half years of that, mapping and mapping and mapping, I didn't get the kind of better that I wanted. Some things would take me down and then I'd get back up. And some things would make me feel a little bit better or some things would clear my mind for a little bit, but nothing reset my system.

Jody:
So I was really discouraged. And I was sort of getting myself into the... I'm an optimist, right? My solution oriented optimism sort of keeps me going. And I was like, "Okay. Well, I'm out of ideas. I just did it all. None of it works. I understand why the people that I meet along the way are just coping all the time." And I really wasn't prepared to accept that this was the way life was going to be. So I was sort of... I remember I was in Denver with my sister and I was like, "I think I have to accept this." I was on all fours, climbing up a mountain with her because I would still hike the mountain. I was just in slow-mo. And we would laugh at the fact that I was... She never rolled her eyes at me. She never went ahead. She'd always just be like, "Let's go. You got it." So I had been carrying these supplement bottles in my computer bag for about a year.

Jody:
A year before I was at my dear friend's house and somebody came up to me. I was very quiet about what was going on with me because I didn't want anyone to know I have a bunch of businesses and a bunch of investors. And I didn't want anyone to know that I wasn't well. And this guy comes up to me. His name is Dave. And he's like, "Hey, I hear that you are kind of going through it. I know that you have Lyme and I want you to meet Dr. Linda Lancaster, and I want you to do the milk cleanse." And I was like, "I don't drink milk. I'm not drinking milk." I've been, gluten-free, sugar-free dairy free for all these years. That's the weirdest thing I've ever heard. And I had such an attitude problem about the fact that he even knew that I was sick, that I was like [inaudible 00:12:50]. But I softened up. And I was like, "Tell me about it. I haven't heard about this."

Jody:
So he is now my co-founder in the Milk Cleanse and the person that literally saved my life. He introduced me to Linda. And I did some blood work and she sent me the kit and I didn't do it. And I went through all this stuff and I was with my sister on the floor, in a puddle, just like, "What comes next?" And she was like, "Why not just do the milk thing? You've been carrying these things around with you for a year. Let's just try it. Let's go get some goat milk." So I was like, "Okay. All right. It's time. I'll do it." Total eye roll, chip on my shoulder, milk, right? So I do the first day and I'm like, "This is not so bad." Not hungry. It's weird because there's carbs, right? And my body feels great because I haven't been eating carbs in forever.

Jody:
I get through the second day and I'm like, "I'm going through it." I have a lot of Lyme in my system. So there's... I'll get little joint steaks or my head will hurt a little bit.And there's these therapeutic baths that are part of the protocol. By day three, I was like, [inaudible 00:14:10]. My eyes were wide. I felt awesome. I went for a hike with my sister. I wasn't better by any means, but I was upright and hiking at altitude. And I had this wild, transformative week. On day seven, my brain had this massive just release and I got total clarity in my thoughts and my memory, my vision got super bright. And on day eight, my sister looked at me and was like, "Oh my God, I haven't seen you in a years."

Mimi:
Wow. That's amazing too. So why is it eight days? Why not six days? Why not nine days?

Jody:
I don't know. So the milk cleanse is based on an Ayurvedic parasite cleanse. So it's a milk mono diet. You can also drink coffee and water. I feel the coffee is a game changer for most people.

Mimi:
Yes.

Jody:
And what Linda says is that she's been doing this for 40 plus years. Would people shorten the cleanse? Four days is a micro cleanse. Nothing shorter than that. And if somebody is like, "I can only do six days," great. Do it. But eight days is the amount of time that she has figured out that is optimal for parasites and critters that are in the system to come out. Now, there's a phase two where you return to clean food for another three weeks and you take the supplements which continues to pull anything that isn't meant to be in the body out of the body.

Mimi:
Mm-hmm (affirmative). Talk to me a little bit about, why milk? What does milk do? Because it's so counter-intuitive when they tell you not to have dairy, especially for a lot of chronic Lyme patients.

Jody:
Totally. And to be clear, once you're off the milk cleanse and you return to food, dairy is not recommended. So there's a couple things on the topic. One is if you've ever heard of in India, if a kid gets a parasite, they'll put a bowl of milk under them and the parasite is attracted to the lactose, to the milk.

Mimi:
What do you mean need under them?

Jody:
In a bowl under, their butt.

Mimi:
Really? And it just comes out?

Jody:
Yeah. So by drinking milk and having that be the only thing in the gut, all of the parasites are attracted to the milk. And then the supplements that you take every two hours kills it and flushes it through the system. So there's a lot of talking about poop during the week of the milk cleanse.

Mimi:
Then that's the one thing... I did it a month ago, three weeks ago and I actually, I wasn't as hungry. The third day I think I texted you and was like, "I am starving." But otherwise I actually felt... Because I don't drink milk, I've never drank milk. It actually became nurturing. I don't know. I just felt it was a treat. And then I started... I know you're supposed to only have one cup of coffee. So I started actually taking that cup of coffee and taking... I don't know if I was supposed to do this. It probably was against the rules. But I would take a little bit of it and put it in with ice and make a coffee milkshake with the milk.

Jody:
Sound perfect. Sounds great.

Mimi:
But you know when you need that snack at 11 o'clock, I'm going to just make it thicker. I didn't add anything else, but the milk and the coffee, but still it was just like a treat. So I felt the milk was definitely filling and it was something... it was a treat in a sense that I don't normally have that much milk or even milk.

Jody:
I think that for people that have been on the healing journey for a long time and anyone like me that's gone and sat places with IVs and clients and all the things, it's so peaceful.

Mimi:
It's simple.

Jody:
It's so simple and it's so effective. So now I'll do a cleanse two to four times a year just because it makes me feel amazing.

Mimi:
Do you do the full eight days or you just do the shortened run?

Jody:
I usually try to do the full eight days.

Mimi:
Which is hard. That's, I think, the hardest part about doing this is finding an eight day period where you're not around people or you're not expected to go out or do something, right? I wish I had known about this in COVID.

Jody:
I literally do everything. So I have this... There's this place in Kauai called the Kauai Juice Co and they have this big bottle, this aluminum bottle that's a 32 ounce thing that keeps liquid cold. And it's my milk cleanse jug. And I'm the girl who takes my Kauai Juice Co thing of goat milk around. And I just carry a little backpack and I'll go sit at dinner for hours with my people. But it makes me feel so good and so elevated when I'm on it that I love it. I love... when I get to day six or seven or eight, it's the best feeling. I'll go dancing-

Mimi:
You also lose a couple of pounds too which-

Jody:
Most people lose 10 pounds on an eight day cleanse.

Mimi:
I lost some weight and that part felt good. And what was amazing is because I'm almost there, I feel a lot better than I have in my life. My biggest complaint at this point was my joint pain. And by day three, my joint pain completely went away to the point where my arm probably could only go to maybe 90 degrees. I could open it up because my joint pain was so bad that I was able to open my whole arm by the end of the week, which is crazy.

Jody:
I'm so happy to hear that.

Mimi:
And my joint pain pretty much went away. Now since I've been off, I have to say, I haven't been super careful about three weeks. I've been doing cheating here and there and my joint pain is slowly coming back, which makes me feel I have to start and do the micro cleanse again and do it or something.

Jody:
You may want to try for... I always tell people that have a really... When they have big families and everyone's around, go for four days and then if you want an extra one or two or three and you can stay on it. And sometimes knowing that the topic of this podcast is Lyme, for people that have really been on heavy antibiotics or have done a lot of Western stuff, I never took antibiotics for Lyme. And I do believe that a lot of the work that I had been experimenting with up until the time that I did my first milk cleanse also primed my body to have such an immediate reaction. So I finished my first milk cleanse, I waited three months to see how long the feeling would last. I've never looked back. I went and ran one of my businesses that needed a restructuring for two and a half years. High stress, crazy pace, insane board of directors. I was fully in it, never looked back. Probably didn't even do a milk cleanse for those two years.

Mimi:
Wow. That's amazing.

Jody:
So it was very profound. But people that have done antibiotics, I say usually would need to do it two or three times. Not right away, but do it, kind of recalibrate, plan on doing it again just to fully clear the system out.

Mimi:
So it helps clearing out the antibiotics too?

Jody:
It doesn't. This is where you hear me pausing because I'm really conscientious of the things I'm saying on some of these conversations. It's more of the theory that I've heard is that because of the antibiotics, the spiral Keats actually kind of hide in cysts. And so as the body starts to clear, it takes a long time for that to crack open and-

Mimi:
Got it.

Jody:
But I'm not a doctor. I'm not a medical doctor.

Mimi:
Neither of us are and we're just... So do you think it helps with the mold too?

Jody:
So I had a conversation with a woman, she's a medical practitioner, this week. And she has been suffering from toxic mold for six years. She's tried everything. She did her first milk cleanse about two months ago. She's done three of them. She said that it's the first thing that she's done since she was diagnosed, and she's a practitioner, she has access to everything, that has given her relief in her joints, in her brain. She said that she's a competitive athlete. Since she was exposed to mold, she had cellulite around her body. And it was the first thing that tightened up her body. And now she's doing one milk cleanse a month for the next handful of months because she believes that it's making a profound difference in the way that mold exposure is impacting her body.

Mimi:
That's amazing. So you did this milk cleanse and then you went back to the doctor and said, hey, let's start a company or did she already have a... She already had a protocol, but she was just sending you supplements and didn't have the cute packaging and stuff that like that?

Jody:
So she had a protocol that was kind of packed in her office for her patients. And on day eight... So I'm a designer and I create products, businesses. And I called her on day eight and I was like, "Oh my God. This is incredible." This was so easy. This was so peaceful. Of all these years that I've been... I used to hide in the coat closets at my doctor's offices so I could be on the computer running my businesses with light... You turn the light on, they close me in so that I could be on calls with my investors and my teams. We'd turn the camera so it would hide the IV in my arm. And was like, "Of all the things, this is so easy. Is it this easy for everybody else?"

Jody:
She's like, "Yeah. Most people's pretty easy." And by the way, most of the people that do the milk cleanse, it is not first for spiral Keats or parasites. It's for gut resets, it's for hormonal resets, it's for people that have things in their systems that are preventing them from all types of wellness. So what I did was I was like, "We're turning this into a product." And we tested 100 kits on 100 people around the world that had all different types of things, imbalances, invisible imbalances. And everyone got better. And I was like, "This is amazing." And I sort of had to pause it because I had mentioned a few minutes ago that I jumped in to kind of fix one of my businesses with the intent of doing it for a month or two. And I was just like, I was all in and I stayed and kind of restructured and that was a two and a half year journey.

Jody:
So the December before COVID, so December of 2019, I'm pretty sure I got reinfected. I think I got bit and I sort of knew it and I did a milk cleanse and I was fine. Eight days later I was fine. When I say reinfected, I was bit by a tick. And I was like, "This is too important. This needs to be out in the world." And if there's... I made a promise to myself through that whole journey that if I can get myself better, I can help everybody get better. And this is my chance to make good on that promise to myself. So I turned the thing back on and I refined the formulations and designed the kit. And we actually tweaked the herbal formulas a little bit and went into production. We were supposed to launch in March, 2020. COVID had shut everything down, all the plants, all the supplement companies. Supplement companies were so busy. So they were on skeleton crews, but they'd never been busier because everybody was trying to bolster their immune systems.

Jody:
And of course the plant that we were producing in, which is amazing quality, they produce vitamin C and vitamin D, all the good stuff, right? So we pushed through and we pushed and it was so tense and ultimately launched in June of last year.

Mimi:
I didn't realize it was that new.

Jody:
And I launched this during a global pandemic. Which I've always built brands that are in real life. Throw a party, bring the press, bring lots of amazing people, make some noise, make a spectacle. I've never been the performance marketing e-commerce type of builder. So it's been an eyeopening experience, a very humbling experience this year. I have found it very, very hard to get the information to the people that need it most. So everybody that's listening to this, please tell somebody that you know that suffering because it's my biggest wish is for people to know that this is out there. And it's been tough as the person just keeping to kind of push the boulder up the mountain. But I will tell you-

Mimi:
But it's expensive to get your name out. It's not like you just build it and people come running, right?

Jody:
Very Expensive and very challenging when... You're catching me kind of slow my words throughout our conversation today because I'm cautious of what I can say because the type of invisible illnesses that some of us suffer with are very controversial. And so when you look at the Milk Cleanse website or social media, or the ads that are going out there, it's very generic, right? It clears foggy brain, or we can talk about parasites. But I can't talk about a lot of the magic that this does.

Mimi:
Right. Because you can't claim anything because you'll be shut down in two seconds.

Jody:
Right. But I will tell you this, Mimi, every time I get a little discouraged, I'll get an email that's like, "I'm writing this email from the sidelines of my son's soccer game. I haven't been able to get out of bed in two years. I did the milk cleanse, my life has been transformed. And I just wanted to thank you guys for bringing this to the world because I just watched my son score a goal for the first time in a very long time." And then I'm like, "Keep going, Jody."

Mimi:
I'm sure you're going to start getting them too. But I get a lot of text messages or emails from people like, "I want to take my life. I'm on my last straw and I found your website and now I feel..." And so that's what keeps me going, cause this is so much work. I'm not making any money off of doing this. So it's just, for me, just trying to get the word out there and give people hope because it is such a lonely, awful disease that no one believes you. There's no cure and it costs so much money. And that's what's great about yours is it's not that expensive to do this, to reclaim your life. It's not thousands and thousands of dollars that just ongoing.

Jody:
And on the other part of it for me is, for me personally, I like knowing that there's this thing. If I go to a party and I walk in the grass and I get bit, I have something. Or if I get off balance or something does kind of trigger my system, I have a tool. It's not like I have to go fly to some doctor and do some intense intervention. I can just narrow my schedule for a few days and bring my body back into balance.

Mimi:
Will you also talk about the app that you created?

Jody:
Yeah. Totally. So I have an app called NeuroPraxis and my business partner's name is Lisa Wimberger. Lisa is the founder of Neurosculpting. And neurosculpting is this modality. It's kind of a guided meditation that allows people to get into their stress and PTSD triggers and re-pattern the effects of that. So let me explain. I'm going to use myself as the guinea pig. So I cleared my body of Lyme, cleared my body of mold and felt amazing except I had insane back pain, lower back pain. And I got to the point where I was like, "I am so over this. Cut me, inject me, stem cells, PRP. Do whatever anybody can, just help me." Begging these sports medicines doctors to just fix me. Cut me in half, I didn't care. And I went and saw this guy and he did a manual kind of experiment on me and he's like, "You have neurological pain."

Jody:
And I was appalled. I was like, "[inaudible 00:31:06] Are you telling me it's not real? Are you telling me my pain's not real?" right. I didn't understand. And I had a string of synchronistic events over one day. I found this new body of work that basically validates that people that have chronic illness like Lyme and mold exposure, et cetera, oftentimes develop pain patterns that are programs of our limbic system in the brain. Think of when... Most people have kind of heard of how a diabetic might lose the limb and they lose their foot, but they still have phantom pain in the foot. The reason for that is because the limbic system is looping in the memory of that pain. So Lisa, years ago, and she's published a bunch of books, she has the Neurosculpting Institute. She's an exceptional human being. She got struck by lightning and started having these crazy vasovagal seizures.

Mimi:
Wow. And she lived.

Jody:
Flatlined. She lived. But she was like, "I can't live this. I can't scare my family. I can't scare my daughter. I don't want to live this." And so she dedicated her life to understanding the programming of the brain. And she ultimately trademarked this process called neurosculpting. And the way that it works, to put it in the simplest terms, she uses a guided meditation that she leads to open the prefrontal cortex, connect the left and right brain hemispheres and ultimately guide a user into the midbrain where we can then re-pattern the information or the PTSD trigger or the stress trigger and stop the looping. So meditation is amazing. Meditation balances and relaxes the sympathetic and the parasympathetic nervous systems but it doesn't re-pattern the brain.

Jody:
So I was suffering with all this back pain. And somebody had told me she was in Europe. And so I was prepared to get on a flight and go to Europe, right? And so I dig deep into the internet and I find her email address somehow. And I write this dissertation. I just wanted her to... I bought her book and I was looking at the book. I'm like, "I'm not going to figure this out in a..." The book's amazing. But I needed her, right? Turns out she was around the corner from my place in Denver.

Mimi:
Oh my gosh.

Jody:
So on Halloween a couple of years ago, I was in a white crocheted unicorn outfit. I walked into her office and it like was seeing my old friend for the first time in a long time. And we did our first session and I did four sessions and my pain was gone and I never looked back. And so Lisa then was like, "I see a lot of people that have had symptoms of mold toxicity and Lyme and invisible illnesses and this helps them. It relieves all of the symptoms." So we outlined every single physical, emotional, mental concept. From light sensitivity in the eyes, to pain in the bottom of the feet, to gut issues, to the psychological impact of the medical system and the people that don't understand the loneliness associated with this type of kind of invisible imbalances. And Lisa went into the studio and we recorded 75 hours worth of content. And we were building an iPhone app. This was March of 2020 in the midst of this whole pandemic.

Jody:
We thought we were kind of building this thing for this tiny little sliver of humanity like us, right? That's in the underground dealing with all this stuff. All of a sudden, the whole world's dealing with a virus. So we put it online as a web app so that people could access it because there's a lot of stuff about when you've been bit by a tick and you're kind of out in the world, there's some trauma there, right? And worry about getting it again or contracting it. So all these things were applicable to what was going on. So we launched it. And finally we got the iPhone app done early spring of this year and people are having amazing profound experiences with it. It's really helping once they kind of reset their system to recalibrate all of the joint pain and the gut imbalances.

Mimi:
Have you been... has that been harder to get that out or people have been able to find that-

Jody:
It's all hard. It's hard, it's expensive. I haven't taken any investment for either of the businesses. I look at both of them as proven concepts right now. We'll just experiment with different things. We'll lean in to see how to get things to more people. But all the algorithms have changed. All of the digital marketing platforms have totally transformed in the past 12 months. Things are more expensive now than ever. I took a social sabbatical for the first kind of year of the pandemic by choice. For the first time ever was just like, I'm going to hang out with my niece and nephew and I'm going to work and I'm going to create, and I'm going to do my thing. So I'm not bouncing around the world telling everybody about it, showing everybody it and it's all virtual. So it's tough. So my next ask for anybody listening is tell somebody that you know about NeuroPraxis. It's on that iPhone store. And if they don't have an iPhone, you can go to the website and you can subscribe on the web app.

Mimi:
And Lisa's voice is amazing. I love her voice.

Jody:
Me too. And we have four new libraries coming. So because it's been so effective, we have a general stress and anxiety that will be the general library. Biotoxicity, which is the library that we launched with will be its own. We've got NeuroPraxis for peak performance for athletes.

Mimi:
That's great.

Jody:
We have NeuroPraxis for entrepreneurs because there's no tool for the makers that are out in the world. And we have a couple other ones that we're working on that'll be launched over the next year.

Mimi:
I'm so excited by everything that you've created and how it's helping. It helped me and I knew it was going to help so many other people and helped you. And so you just amaze me and I'm really excited that this will be a solution for people to get better.

Jody:
I'm just so grateful for the opportunity to share the story and have people kind of hear about this stuff. Because the thing that I just want is, I just want people to know this stuff is out there. Because I know what it feels when you're sort of at the mercy of more traditional thinking or practitioners and-

Mimi:
And the timeline is so long. You make an appointment, it's two months to get in there. And then you got to get your blood work back and that's another month. And then they give you a... I mean, you're six months at $30,000 into it and you're like, "Don't feel any better." Whereas this, you get it a week later after you order it. Give it a shot, right? There's nothing... Do it while you're waiting for your doctor's appointment.

Jody:
I know there's people that are like, "I think I got bit by a tick. Should I go get blood tests?" I'm like, "Absolutely should." But just do this anyways, because you're going to feel relief and then we can map what's going on and you'll figure out with your doctor what the path is, right? But same thing. It's like, sure. Test. But if you go looking, you're going to find something.

Mimi:
Right. Exactly. So you might just do it. So, Jody, thank you so much. This has been amazing. I really appreciate your time.

Jody:
Thank you so much, Mimi.

Mimi:
Each week I will bring you different voices from the wellness community so that they can share how they help their clients heal. You will come away with tips and strategies to help you get your life back. Thank you so much for coming on and I am so happy you were here. Subscribe now and tune in next week. If you want to learn how I detox and you want to check out my detox for Lyme checklist, go to lyme360.com/detoxchecklist. You can also join our community at Lyme 360 Warriors on Facebook and let's heal together. Thank you.